David Kendall
Principal and Creative Director

David Kendall specializes in the development and re-positioning of retail brands ranging from consumer goods and packaging to retail shopping centers. His expertise is in helping clients build premium retail brands and brand experiences that successfully position products, services and destinations to their core customers. David's work focuses on helping clients demonstrate and understand the value of their brand in a way that is distinct, authentic and relevant to their customers.

As a founder and principal of Kendall Ross Brand Development and Design, he has created and directed numerous design programs. His design expertise has played a key role in numerous retail design programs for Bellevue Square, Lincoln Square, Bellevue Place and The Bellevue Collection. He has extensive experience developing consumer packaging programs for Precept Brands, Washington Hills Winery and Tully's Coffee. His firm recently won Package Design magazine's Makeover Challenge for their product packaging work.

David has a BFA in Graphic Design and a BA in Japanese Language and Literature from the University of Washington and an MFA in Design from the Rhode Island School of Design, where he graduated summa cum laude. He is an active member in the design community as a member of the American Institute of Graphic Arts, Design Management Institute, Seattle Ad Club and the International Council of Shopping Centers. He regularly teaches and lectures on design and brand issues around the country.

Tim Ross
Principal

Tim Ross supervises all key activities related to strategy, brand management and brand development. Tim brings a strong background in account management, brand management and account planning. Tim's expertise with building strong client relationships is the net result of analyzing a client's business objectives and developing strategies to address them. Tim recently completed work with upper management at Milliman Global in developing the strategy and implementation plan for the launch of the global network. His work with Russell Mellon Analytical Services was instrumental in developing programs to merge several UK investment companies under a unified brand architecture. He has also been pivotal in the repositioning of Bellevue Square.

Prior to establishing Kendall Ross, Tim worked at Landor Associates developing programs for Haggen Foods, Top Foods and Microsoft Desktop Application division. He was also a key contributor in the launch of Continental Mills flagship product line of Krusteaz Muffin mixes. Tim has worked on many design and branding programs for EPSON, Mattel, The City Of Ontario, Overhill Farms, ITT Hartford Insurance and The Beverly Center, as well.

Tim graduated from the Kansas City Art Institute with a BFA in Graphic Design. He is a past board member of the AIGA and speaks and writes regularly on business and design issues in various industry publications.