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CAPTURING THE SPIRIT OF STYLISH SHOPPING
Bellevue Square, the region's premier shopping destination, sets the standard for upscale shopping. Over the years, Kendall Ross has been integral to their brand-building efforts. A key to their success has been the development of the "voice" of Bellevue Square. Based upon extensive market research, we created a clear, consistent brand personality titled the "Be" Woman. This persona attached a modern sensibility that connected to the needs and aspirations of the audience Bellevue Square wanted to attract. This fresh look established a compelling and relevant message to its key audience, and positioned Bellevue Square as the region's voice of authority in the fashion, home, and lifestyle categories.
DOWNLOADS
- Retail Ad World: "How to 'Be' Relevant"
- Jones Report Plus: "Positioning for Growth" |
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