| |  |  | |  | | TAPPING A NEW CATEGORY
Fire Station 5 is a well-established line of microbrews brewed by
SB Northwest exclusively for the Fred Meyer grocery store chain. Recognizing the growth of cocktail mixes and the lack of a premium offering in that store category, Fire Station 5 sought to leverage its success and name recognition as a premium label into this category. Kendall Ross was asked to create a distinctive, packaging system based upon the Fire Station 5 brand. The design program required the appropriate product cues, such as bottle shape, color palette and the bold use of the simple, iconic imagery related to the mix. The result of the product extension is a refined, distinctive addition to a forgotten part of the retail shelf. Now that is something we can all drink to. | | PACKAGINGDETAIL: STRAWBERRY MARGARITA MIXDETAIL: TRADITIONAL MARGARITA MIXDETAIL: BLOODY MARY MIX | | | | | | | | | | | |
