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CREATING A PASSION FOR FASHION
The Bellevue Collection wanted to promote its dominant position as a resort shopping destination, and Fashion Week was the way to do it. Kendall Ross developed a unique identity for the nine-day fashion event, as well as an array of promotional materials, from advertising to site graphics. Response to the branded marketing program was tremendous, with nearly all the fashion events selling out weeks ahead of time, and a substantial buzz throughout the region for this one of a kind event.
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ENVIRONMENTAL GRAPHICSENVIRONMENTAL GRAPHICSENVIRONMENTAL GRAPHICSEVENT SHOPPING BAGREGIONAL ADVERTISING INSERTEVENT ACCESS CARD |
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