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BREAKING THE RULES
Australian wines have turned the wine industry on its head. Challenging the conventions of the stuffy, formal, and conservative label, Australian wines are packaged with passion, unique imagery, and often a quirky playfulness. Precept Brands asked Kendall Ross to brand Red Knot, a bold and flavor-forward collection of red wines from Australia's renowned McLaren Vale. The solution was a dramatically simple abstract icon giving the package incredible shelf presence, while communicating the richness and mystery of the brand. |
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