|
|
 |
 |
|
 |
|
CREATING A HOLIDAY SHOPPING TRADITION
The holiday launch of The Bellevue Collection took advantage of the shopping season to draw shoppers from farther away - shoppers looking for great holiday shopping as well as a variety of other holiday activities. Snowflake Lane was developed to introduce The Bellevue Collection which consisted of over 60 live "toy" drummers, musical performances, light displays, even daily arrivals by Saint Nick.
The event spanned 25 days and drew more than 200,000 visitors. While annual events typically take years to become established traditions, the excitement and visual impact of the marketing program quickly placed this event at the top of everybody's holiday 'must-sees.' An extensive advertising campaign targeted local as well as regional markets, building excitement and anticipation for the new holiday event. Once at The Bellevue Collection, visitors were guided by an extensive environmental graphics and signage program that helped define the extent of the event, as well as The Bellevue Collection itself. |
|
EVENT IDENTITYEXTERIOR PROMOTIONAL GRAPHICSINTERIOR PROMOTIONAL GRAPHICSTRANSIT ADVERTISING |
|
|
|
|
|
|
|
|
|
|
|
