CREATING A SHOPPING DESTINATION
Kemper Development Company, developer of Bellevue Square, Bellevue Place and Lincoln Square came to Kendall Ross with a challenge: brand three major retail centers, an assembly of dining options, a luxury residential tower and two hotel destinations all under a single destination idea. Combined, the three properties offer 250 retailers, 18 restaurants, a 16 screen cinema and two luxury hotels all within a six-block area. The name and brand solution, The Bellevue Collection, takes into account the upscale variety of the offering as a shopping, dining and entertainment destination. The resulting launch campaign enhances the spirit of each individual property while capturing the unique shopping, dining and entertainment experience each represents.

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- Marketing Trendz: "Shopping in Bellevue"