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EMPHASIZING A COFFEE PEDIGREE
After more than a decade of growth including nearly a hundred new stores, supermarket distribution, and a menu expanding into frozen drinks and ice cream, Tully's came to Kendall Ross with a request: they wanted to get back to being known for their premium coffee. The vision was to create a sub brand of specialty coffees for Tully's that declares their authority in the premium coffee category, educates consumers about coffee varietals, and acknowledges the Tully's coffee connoisseur. Kendall Ross created a distinct, branded communication strategy and materials for Tully's Coffee Harvest. All aspects of the materials reinforce the romance of the expedition - Tully's coffee experts searching the globe, hand selecting and roasting these small batches that declare Tully's as a destination for truly uncommon coffee.
DOWNLOADS
- Marketing: "Tully's 'Harvest' Adventure"
- Communication Arts: "Exhibit: Tully's Coffee Packaging" |
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HARVEST PACKAGEDISPLAYCOLLATERAL PROGRAM |
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