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STANDING OUT FROM THE REST OF THE PACK
The microbrew beer market is extremely competitive. Brands are constantly trying to gain shelf presence either by sheer volume or through the introduction of specialty brews. Two Palms was a private-label brand developed for the summer season to take advantage of the seasonal specialty market. Through our research, Kendall Ross identified key market factors and analyzed the market demographics for this niche market. We developed a brand persona of casual fun and good times that reflect the idea of "resort" style living. The result of the brand work for Two Palms is a successful family of offerings with the entire line of beers being currently carried by the nationwide grocery chain, Albertson's. |
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