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THE ESSENCE OF WASHINGTON STATE WINES
Washington State wines have gained global recognition for their quality. The once tiny industry has doubled in size within the last decade to become the nation's second-largest producer of premium wines. One brand that helped put the state on the wine-making map is Washington Hills. However, recently the brand suffered from a lack of focus and was perceived as tired. Kendall Ross was asked to reinvent the brand to coincide with new ownership. Research showed that the brand had a loyal following of everyday wine consumers, and that there was an opportunity to appeal to newer wine drinkers who were still discovering and forming loyalties. The revitalized brand restates the brand's prestige as a founding winery with a dynamic shield shape. In addition, the bold colors and iconic illustration of Washington's hills combine to reestablish the winery as a landmark of Washington State wines.
DOWNLOADS
- Collotype Labels: "Washington Hills Introduces Fresh, New Design" |
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