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Washington Hills Introduces Fresh, New Label Design
The sophistication of the new package will more closely reflect the quality of the product


Washington Hills, one of Washington State's founding premium wineries, will sport a new look this fall with the debut of an updated, contemporary label printed by Collotype.

"The sophistication of the new package will more closely reflect the quality of the product while remaining true to Washington Hills' heritage as an award-winning Washington winery," explains Precept Brands Marketing Vice President Alexandra Ootkin. "We were confident that Collotype was the right printer to ensure the sophistication of the package became reality on the bottle," she added.

Precept Brands, Washington State's fastest growing premium wine company, aquired the brand last year.

The new label illustrations were created by renowned artist Ian Webster. Designed by Kendall Ross, the label features a wood-cut illustration of Mt. Rainier. The mountain range divides Washington into two distict climate region, protecting Easter Washington from Seattle's marine climate and giving Washington, the Columbia Valley, a world-class grape growing region.

Featured in "Collotype Labels" - September 2004

To learn more about this project, or any of our featured work, contact our client development team via email or call +1 206.262.0540.


 
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