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A Reality Check on Package Design
Regarding the developing role of design firms in retail package development


When David Kendall, principal and creative director of Kendall Ross, a Seattle brand development and design firm, addressed students recently at the Metropolitan State College of Denver, regarding the discipline of graphic design being reduced to a commodity. Packaging World asked Kendall to elaborate on his perspective in the context of package development.

Featured in "Packaging World" - March 2005

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