Boxed wines of all kinds seem to be getting a lift these days, as consumers are responding to better-protected wines in attractive boxes. The Kendall Ross design firm followed up the successful repositioning of the Washington Hills brand legacy with equally enticing large capacity dispensible boxes that make a strong strategic and emotional pitch to consumers.
The Washington Hills wine boxes retail for under $20, and are equal in volume to four bottles of wine. "While boxed wine is a good deal and convenient for consumers, it is also a coup for brand packaging designers," said David Kendall, principal and creative director at Kendall Ross. "Translating the brand to a box is a plus, because you have more real estate to talk to customers."
Read the full article, as featured in "Package Design Magazine" - April, 2005
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