With its new Harvest Coffee campaign, Seattle-based Tully's Coffee, a coffee chain in San Francisco, Seattle, and parts of Oregon and Idaho, put the focus back on its coffee. The chain had been focused on teas, shakes and espressos. Floor units, condiment cards, menu boards and brochures blanket the store in support of the new Harvest Coffee brand, which is only available in Tully's stores. Kendall Ross, Seattle, designed the P-O-P, whose graphics suggest historic journeys and highlight global sourcing.
Featured in "P-O-P Times" - April 2005
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