"We were approached by Tully's with a request to create a unique, limited-edition retail offering for the coffee leader that declares their authority in the premium coffee category. The result is Tully's Coffee Harvest based on the concept of a coffee expedition.
The copy highlights tasting notes and intriguing bits of distinctive information on the countries and their coffee culture and reinforces the romance of the expedition of Tully's coffee experts searching the globe, hand selecting and roasting these small batches. Our goal was to create a point of sale campaign that is smart, entertaining, user-friendly and takes the customer along for the adventure," said David Kendall, creative director.
Featured in "Communication Arts" - May/June 2005
To learn more about this project, or any of our featured work, contact our client development team via email or call +1 206.262.0540.
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