When David Kendall and Tim Ross started working together on retail design projects some years ago, each recognized similarities in their approach to solving retail problems. Among other shared traits, they both had a passion for bringing something new to the consumer experience. Experts in building brands for retail destinations and consumer packaged goods, both Kendall and Ross had a similar conviction that a successful retail experience should set up an appealing journey for the customer.

Seven years ago, Kendall and Ross decided they had something new to offer to retail design, so they established Kendall Ross in the heart of Seattle’s retail core. They have seen steady growth through strong and lean markets, and the firm has grown to 12 full-time staffers. The firm tackles branding, packaging, retail environments, and brand-related communications exclusively for retail companies, often ones experiencing substantial growth or ones in a transitional phase.

Kendall believes they have assembled a core group of very experienced experts that have a wide breadth of collective retail branding and consumer goods packaging knowledge. The firm’s talent is understanding packaging not only from the customer’s perspective of a packaged product, but also in the particular environments where it might live. In an office with no walls, the staff’s individual responsibilities have similarly undefined boundaries. “We think that the more ideas we can generate from as many sources in the office, the better the creative will be,” says Ross.

Read the full article, as featured in "Package Design Magazine" - Dec., 2006

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