The Bellevue Collection’s 2006 Fashion Week campaign had plenty of attitude. Not the high-maintenance kind, but one that only comes with complete confidence in what a retail property has to offer shoppers, in this case an extensive breath of upscale fashions in a resort shopping destination.

Comprising of Bellevue Square, Bellevue Place and Lincoln Square, The Bellevue Collection draws visitors from across Washington State and neighboring regions for shopping, dining and entertainment. Last fall, it used a nine-day fashion event to solidify its position in the marketplace with runway fashion shows, seminars, beauty tips, exclusive shopping discounts, shop-and-stay hotel packages and fundraisers benefitting the Susan G. Komen Breast Cancer Foundation.

To promote Fashion Week, The Bellevue Collection turned to advertising agency Kendall Ross to create a unique visual identity that would encompass an event logo and color palette, as well as plan a photo shoot for the campaign.

The result was creative that was dynamic and colorful in a posh sort of way, conjuring up images of models walking down the runway at some of the world’s signature Fashion Week events—in London, Paris, Milan, Tokyo, and even Bellevue, Washington.

Among the event highlights were two evenings of fashion and compassion: a Posh Party and a Style Soirée held in late September and which promised to enable guests to feed their passion for fashion.

Read the full article, as featured in "Marketing Trendz " - February, 2007

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