Designing Brand Identity by Alina Wheeler has become one of the most valued reference books on creating, building and maintaining strong brands. Now in it's second edition, this practical guide to the brand-building process recently updated the content with new case studies and innovative practices and processes for brand development.

David Kendall, principal and creative director of Kendall Ross, contributed to the section on research which covered the process of a competitive audit and it's importance in establishing a complete understanding to help serve as a foundation for the brand solution.

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