SEATTLE -- September 4, 2007 -- Kendall Ross, a strategic brand development and design firm based in Seattle, recently signed with Victoria Gardens of Rancho Cucamonga, a leading retail center in California, to handle the center's comprehensive advertising program. Victoria Gardens hired Kendall Ross after a regional review of agencies.

"We're excited to be a part of an award-winning retail destination," said Tim Ross, principal at Kendall Ross. "Victoria Gardens values design and is focused on creating a campaign that connects with consumers."

Located at the heart of a 160-acre planned "main street" California community in Rancho Cucamonga, Victoria Gardens is a 1.5 million-square-foot open-air town center consisting of residential, office, retail, public plazas and a civic Cultural Arts Center in addition to three major department stores, cinema and 170 specialty retailers. Kendall Ross will take charge of the center's '07/'08 Print/Radio advertising campaign. The new campaign will kick off with both print and radio for the fall fashion season. The new look will then be applied to Holiday, Spring and other key shopping events over the course of the year.

"The creative presented by the Kendall Ross team truly conveys the experience guests encounter while visiting Victoria Gardens," said Glenn Miller, Director of Marketing at Victoria Gardens. "They presented a multitude of compelling creative approaches, but the campaign titled, 'Between the V and the G,' reinforces the Victoria Gardens brand best."

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